101 business niches for career development practitioners

Trying to be all things to all people is not an effective business strategy. Knowing who your target market/s is and building a business based on this is likely to be more profitable in the long term.

A business niche is a segment or segments of the market that you’ve identified as having special needs and that you have the skills and experience to effectively serve and market to. This niche is large enough to make money and has growth potential.

The benefits of identifying your niche are:

  • You use your time and money more strategically by marketing to a defined set of customers.
  • You can specifically define your value to customers.
  • You can build a reputation for expertise in a specific field.
  • You are likely to gain customers by word-of-mouth recommendations and referrals.
  • You may find wider opportunities present themselves, such as public speaking or writing on your special field
  • You become a first-choice business when bidding for work.

To build credibility in a niche:

  • Identify your interests, strengths, skills and experience
  • Look for patterns in your past client base.
  • Identify the specific needs of your niche market and see if you can serve those needs.
  • Engage in relevant professional development.
  • Use content marketing to build your brand.
  • Share your expertise with others via articles, products, workshops, presentations.

Here is a list of 101 niches to help career development practitioners identify their niche/s. Categories are based on Australian Bureau of Statistics terminology.

  1. Sector: Private
  2. Sector: Public
  3. Sector: Community/not-for-profit
  4. Sector: Entrepreneurship
  5. Sector: Small/micro business
  6. Sector: Corporate
  7. Sector: Military
  8. Industry: Agriculture, forestry and fishing
  9. Industry: Mining
  10. Industry: Manufacturing
  11. Industry: Electricity, gas, water and waste services
  12. Industry: Construction
  13. Industry: Wholesale trade
  14. Industry: Retail trade
  15. Industry: Accommodation and food services
  16. Industry: Transport, postal and warehousing
  17. Industry: Information, media and telecommunications
  18. Industry: Financial and insurance services
  19. Industry: Rental, hiring and real estate services
  20. Industry: Professional, scientific and technical services
  21. Industry: Administrative and support services
  22. Industry: Arts and recreation services
  23. Occupation: Managers
  24. Occupation: Professionals
  25. Occupation: Technicians and trades workers
  26. Occupation: Community and personal service workers
  27. Occupation: Clerical and administrative workers
  28. Occupation: Sales workers
  29. Occupation: Machinery operators and drivers
  30. Occupation: labourers
  31. Research: Theory
  32. Research: Practice
  33. Research: Evidence and assessment
  34. Holland’s categories: Realistic
  35. Holland’s categories: Investigative
  36. Holland’s categories: Artistic
  37. Holland’s categories: Social
  38. Holland’s categories: Enterprising
  39. Holland’s categories: Conventional
  40. Transition: School to post-secondary/university
  41. Transition: Technical to management roles
  42. Transition: Team member to team leader
  43. Transition: Middle to executive management
  44. Transition: Career change
  45. Transition: Retirement
  46. Transition: Redundancy/retrenchment
  47. Transition: Military to civilian
  48. Transition: Returning to work
  49. Transition: gap year/sabbatical
  50. Educational group: Primary school
  51. Educational group: Secondary school
  52. Educational group: Post secondary
  53. Educational group: Under-graduate
  54. Educational group: Post-graduate
  55. Role: Parents
  56. Role: Teachers
  57. Role: Carers
  58. Role: Career development practitioners
  59. Role: Executives
  60. Role: Middle managers
  61. Role: Entry level
  62. Demographic: Mature age workers
  63. Demographic: Migrants and refugees
  64. Demographic: Indigenous Australians
  65. Demographic: Women
  66. Demographic: Men
  67. Demographic: People with a disability
  68. Career development: Career counselling
  69. Career development: Career guidance
  70. Career development: Career coaching
  71. Career development: Career information
  72. Career development: Job search skills
  73. Career development: Subject, study, training choices
  74. Career development: Resumes
  75. Career development: Cover letters
  76. Career development: Selection criteria
  77. Career development: Career planning
  78. Career development: Work-life balance
  79. Career development: Networking
  80. Career development: Marketing
  81. Career development: Social media
  82. Career development: Career expos
  83. Career development: Work experience
  84. Career development: Volunteer work
  85. Career development: Apprenticeships
  86. Career development: Vocational pathways
  87. Career development: Ethical practice
  88. HR: Recruitment and selection processes
  89. HR: Talent management
  90. HR: Performance management
  91. HR: Induction/onboarding and exiting
  92. HR: Attraction, retention, engagement
  93. HR: Role profiling
  94. HR: Learning and development
  95. HR: Succession planning
  96. HR: Workplace diversity and inclusion
  97. HR: Workforce planning
  98. HR: Wellbeing
  99. Geography: Regional
  100. Geography: Remote
  101. Geography: International
Dr Ann Villiers, career coach, writer and author, is Australia’s only Mental Nutritionist specialising in mind and language practices that help people build flexible thinking, confident speaking and quality connections with people.